News and Events

11 August 2022

Trick Shooting. Exhibition shooters: between skill and showmanship

Conceived as an expression of the Frontier world, the Trick Shooting phenomenon, i.e. exhibition shooters, became popular in the United States at the end of 1800s and found fertile ground in our...

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21 July 2022

828 U range: where technology and aesthetics meet

There are two main perspectives through which the concept of the product can be examined: the consumer, that is, of those who perceive the need and purchase the product, and the producer, of tho...

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30 June 2022

The history of the Benelli Inertial System

Like any manufacturing creation, the Benelli semi-automatic shotgun has also been affected over the decades by continual evolution, with various milestones marking its path. The continual ev...

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31 May 2022

Hunting with safety Experience and common sense

Safety in hunting and, in general, in the use of weapons is a mental attitude that is acquired by learning a few rules of conduct that must never be left behind. Often hunting is a passion that...

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16 March 2022

The Inertial System

Everything changed in that January of 1969 because the new Benelli semi-automatic shotguns, breaking with all traditions and methods, operated on an innovative inertial system, starkly differing f...

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24 February 2022

Shooting Clay: technique, body and mind

In shooting clay, the mindset is as important as the body. Shooting clay is an increasingly popular sport where shooting technique, mind and body are three essential elements. In fact, shoot...

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